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EITC Awareness Day - join us for a Thunderclap by Jan 27!     1/26/2017

Dear Business Organization:

Please help us support EITC Awareness Day Thunderclap effort by promoting it anytime now through Jan. 27, 2017 through your social media accounts. If you feel comfortable doing so, you can also support the EITC Awareness Day Thunderclap from your personal Facebook, Twitter and Tumbler accounts. 

Listed below is the link to our signup page so you can start sharing with everyone http://thndr.me/wR8wNT

I have also attached an image for you to use in social media with the tweets below to help you promote our Thunderclap, so direct your members, colleagues to the thunderclap link. 

·         Join the #IRS Thunderclap to help promote #EITCAwarenessDay. http://thndr.me/wR8wNT

·         http://thndr.me/wR8wNT - You can join the #IRS Thunderclap to help promote #EITCAwarenessDay

·         Join the #IRS Thunderclap to help promote Earned Income Tax Credit Awareness Day http://thndr.me/wR8wNT  #EITC

·         You can join the #IRS Thunderclap to promote #EITC Awareness Day http://thndr.me/wR8wNT

Each year the IRS invites community organizations, elected officials, state and local governments, schools, employers, practitioners and industry leaders in a national grassroots effort to spotlight the Earned Income Tax Credit on EITC Awareness Day. This year marks the 11th anniversary of EITC Awareness Day, scheduled for Friday, January 27, 2017 and the second Thunderclap Media Social Campaign.  

EITC Awareness Day is a joint venture between IRS and its many partners and stakeholders. The intensive media coverage helps us reach the broadest possible range of eligible taxpayers, including the underserved populations and the newly eligible taxpayers.

 

EITC can increase a federal tax refund from $1 to $6,269 for qualified taxpayers. IRS estimates four of five, or 80 percent, of eligible taxpayers claim and get this important credit. Help us ensure the remaining 20 percent receives the EITC they earned. EITC is a financial boost for working people and our local economy.

 

We appreciate you issuing Resources@Your fingertips to your members and clients, while also participating in our social media campaign to help us get the word out about EITC through Twitter, Facebook and Thunderclap at http://thndr.me/wR8wNT.

Thunderclap FAQs

What is Thunderclap? 

Thunderclap is a tool that lets a message be heard when you and your friends say it together. Think of it as an "online flash mob." Join a Thunderclap, and you and others will share the same message at the same time, spreading an idea through Facebook, Twitter and Tumblr.

 

What exactly am I agreeing to when I authorize my Facebook or Twitter account?

You’re allowing Thunderclap to share a single message on your behalf. This is only the case when you click the button on the campaign page to support with Twitter, Facebook, or Tumblr. After the campaign is complete, we won’t post any additional messages.

 

Will you only post to my account or to my friends' accounts as well?

Just your feed. We won't spam your friends; that wouldn't be nice.

 

Wait, but why does the authorization message say you need access to my friends list?

In order to calculate social reach for Facebook, we'll need the "Friend list" permission. We'll never interact with your friends' accounts, store their information, or post on their behalf. We use that permission for the sole purpose of calculating social reach.

 

How is social reach determined?

There's no fancy math involved, it's just the sum total of the friends and followers of a campaign's supporters. Many factors influence the reach of a social media campaign including the time of day a message is posted, the filtering algorithm of the platform (Facebook filters, Twitter and Tumblr currently do not), and how engaging the content may be. If a post is heavily liked or retweeted for example, its reach could extend well beyond the initial audience.

 

What if I decide that I no longer want to support a campaign?

You can always opt out of a specific campaign by returning to the campaign page and following the prompts.

 

Can I delete my account?

Yes. Log into Thunderclap using the same account you used to support a campaign. Then, click "My Account" in the top right corner, navigate to "Profile," and click the red "Delete Account" button.

 

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